corporate.wwe.com
				
 
			 
		 
	 
STAMFORD, Conn.--(BUSINESS WIRE)-- WWE® (NYSE: WWE) today announced that 
SummerSlam which emanated from Ford Field in Detroit became the most-watched and highest-grossing 
SummerSlam in company history. The premium live event set new records for viewership, gate, sponsorship and merchandise.
This press release features multimedia. View the full release here: 
https://www.businesswire.com/news/home/20230807791088/en/
With 59,194 in attendance in the Motor City, 
SummerSlam generated a record gate of $8.5 million, the largest gate for any non-
WrestleMania event ever. It was the most-watched 
SummerSlam in company history and among the top three audiences in the history of WWE on Peacock.
SummerSlam generated the most sponsorship revenue for any non-
WrestleMania event ever with $7 million, up 23 percent versus 2022. Slim Jim®, C4 and Rocket Mortgage were among WWE’s sponsors for the premium live event.
In partnership with special event retail partner Fanatics, merchandise sales were up 60 percent versus the record set in 2021, marking the best performance in company history for any premium live event outside of 
WrestleMania. On Location packages set a new 
SummerSlam record, up 47 percent versus 2022.
In addition, 
SummerSlam became the most-viewed social 
SummerSlam of all time with over 230 million views and four million hours of video consumed, a 26 percent increase over last year.